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A Winning Balancing Act

Wilma Ann Anderson, MCNY MBA Alum, entrepreneur and mother of four talks about how MCNY gave her the flexibility she needed to get her degree and the skills she needed that are enabling her to pursue her dreams.

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Produced by:
Pazit Levitan and Twinpool, Inc.

About this Program

This one-of–a kind MBA is geared to professionals already working in media. It was specifically designed to provide graduates with the foundation, skills, and competencies required to both understand and function within the complex legal, ethical, economic, and social dimensions of media management.

Admission to this program requires entering students to have prior media, art or media related business expertise. Students come from a wide array of backgrounds in communication arts; radio; television; film; music; fine arts; gallery and arts administration; museum administration; law; education; business management; marketing; public relations; creative writing; journalism; multimedia; publishing; e-commerce; theatre; dance; and opera.

Each semester combines academic study with actual managerial experience. In the first semester, students focus their efforts on creating a comprehensive business plan for a media-related venture designed to satisfy a need, realize an opportunity, or address a challenge within a given media industry. In the second semester, students implement aspects of their business plans and in the third semester they develop and implement a marketing plan to promote their respective media ventures.

To accommodate working professionals, classes meet on Friday evenings and Saturday days.

See for yourself what MCNY can offer you - click here for a listing of Admissions Events.

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